We've been developing retail concepts in Burlingame, CA since 2012. We strive to create original, fun, and friendly concepts for passionate communities, or as we call them, packs: loyal, fierce, and accepting.

Our models spawn repeatable opportunities to enhance & grow any corner of the world with brands backed by a healthy pack mentality, all wrapped up in the fervor of brand fandom.

LEADING FROM THE GROUND UP

Since founding Zappos.com from his home in 1999, Nick Swinmurn (Fated Brands CEO) has been hooked on the excitement of creating retail brands from scratch. Whether it’s fashion, fitness, media, or food, the connecting force is gathering the community to enjoy something new.

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Burlingame Dragons PDL Team